Coaching Client Stories

PerformWell's clients are typically forward-thinking professionals wanting to improve their personal performance, including:

  • World class athletes and aspiring professionals
  • Entrepreneurs and business leaders
  • Celebrities and other professionals

Here’s what they say about working with the UK's leading Performance Coach, Paul Burden:

Sports Success Testimonials

Sport Success – Chris Wood, Ryder Cup Golfer

Pic Chris Wood Golf Professional PGA Psychology of Success Coach

“I’ve worked with several ‘psychologists’ since i was around 14 years old but have never come across anyone like Paul. I will admit I was sceptical when I was first told about some of the things that might come up, but now I can say it has been one of the best additions to my support team I’ve ever made.

“Paul Burden will help me achieve everything I want in my career. Every time I’m home I want to see him to continue the work we have started because it’s so exciting where we are going…” Read more >

Chris Wood – European Tour Pro Golfer on his journey to become a Ryder Cup Player (2014-16)

Sport Success – Amanda Lightfoot, Olympian Team GB

Amanda Lightfoot TeamGB Olympic Biathlete Performance Coaching High Performance

“After our first session together I felt more confident and excited about achieving my goals and the impossible now seems possible.

“Paul has helped me overcome the things that have been holding me back in my sport by changing my mindset. It’s incredible what he can do and I fully recommend him.

“I’m excited to see how far we can go and my belief in myself from before to now has increased massively. Thank you Paul…”

Amanda Lightfoot – Olympian Team GB Biathlete

Sport Success – A World Record & 7 Gold Medals

Pic Phil Muspratt Swimming Confidence Coaching Sports Success Anxiety Stress Performing Under Pressure

“I owe a lot of my success this weekend, especially my gold in the 100m freestyle, to Paul Burden, who has helped me a huge amount since I nearly quit the sport in mid-March, so I dedicate that win to him.

“Literally by the end of our 1st session any signs of anxiety and depression had disappeared and my motivation was back at top level. I urge anyone who is suffering from motivational or self belief problems to seek his help. The way he has aided me with my swimming is immeasurable.

“If you want to overcome setbacks and achieve your goals I would absolutely recommend Paul Burden – It’s the best thing I’ve ever done…

Phil Muspratt – World Record Holder

Sport Success – Grand Prix Racing Driver

Dino Zamparelli Podium Racing Success

“Competing at a high level in Motorsport, it is essential that I have the right people around me to achieve the maximum every race weekend.

“I’ve worked with Paul several times over several years, and after each session, I feel invigorated, confident, strong and ready to attack. He always has a way of making me feel more confident and ready for when I step inside my racing car.

“Paul knows what he’s talking about, but he also knows how to make the sessions fun and interactive as well!

Dino Zamparelli – Grand Prix Racing Driver

Sport Success – Freediving British Record

Sports Success - Free Diving - Rebecca Coales - Paul Burden Performance Coach

“Paul guided me through a series of powerful goal setting exercises giving me the motivation and confidence to aim for a new British Freedive record.

“He supported me in overcoming mindsets that were limiting my performance, and I went on to set a new record with ease.

Rebecca Coales – Freediving British Record Holder

Entrepreneur Success Testimonials

Entrepreneur Success – Co-Founder & Managing Director

Alex Meeks UTM Consultants

10/10. The structure, team and culture of the business have all moved in a massively positive direction. This has enabled strong growth of our business. Working with Paul has been a great experience, and has enabled me to develop more straight line thinking as well as providing clarity over what can be achieved by training yourself to think differently.

Paul brings a wealth of business experience and insight but most importantly he knows, in-depth, how best to lead the most important assets of our business; our people.

Paul has helped me transform my leadership capability. I am more effective in how I steer and encourage my team. A lot of my stress has disappeared. I can think clearly and enjoy a healthy work life balance. As a result, the team is dramatically more engaged and everybody is working towards a common goal.

Thank you for the valuable support!

Alexander Meeks – Co-founder & Managing Director, UTM Consultants

Entrepreneur Success – Owner, Chairman, CEO, Non-Exec Director

control anxiety

“Within a few short months the results included resolving difficult business issues, being appointed as Chairman of a prestigious UK organisation and achieving better work life balance.

“The transformation has been fantastic, I am revitalised, clear in my objectives and I feel that the constraints that have held me back for years have been removed. With Paul’s help I finally feel that I can reach my potential.”

Peter Huish – Owner, Chairman, CEO, NED

Entrepreneur Success – Co-Founder


“Working with Paul has been transformational. In business we are seeing significant success due to Paul’s techniques and on a personal level I am living a much more balanced, fulfilling and enjoyable life.

“I feel I have clarity on what I want to achieve and a process to achieve my goals. I feel lucky to have worked with Paul in my early 30’s as I hope to have many years ahead of me to succeed in ever growing goals I set myself. Thanks Paul.

David Telford – Business Owner and Co-founder at Koan Ltd

Entrepreneur Success – Co-founder & Managing Director

Michael Henry Creo Property Maintenance

“2020 was a year like no other. I, like everybody else had new challenges and difficulties which seem to pop up week on week... Working with Paul allowed me to develop the mindset to face the challenges head on while still thriving in my professional and more importantly (to me) personal life... I have now implemented everything I learnt, have completely transformed my business and entered new and exciting markets.” 

Michael Henry, Managing Director at Creo Property

Entrepreneur Success – Co-founder & Director

Executive Coaching - Executive Success - Andy Paterson-Jones - Paul Burden Performance Coach

“Wherever you are in life. Stressed, anxious, frustrated… he can help. Even if you are mightily successful and your focus is on maintaining your motivation, Paul will support you.

“There are no half measures with Paul. He is going to go deep with you. Look at some of the influences and experiences that have shaped you. Study them. Challenge them. Free you from limiting beliefs and behaviours.

“Paul works with top professionals in business, the media and sport. He gets results. He will help you achieve great results in your professional and personal life.

Andy Paterson-Jones – Owner of New England and London Gentleman Brand Consultancies

Entrepreneur Success – Founder & Director

Executive Coaching - Executive Success - James Ross - Paul Burden Performance Coach

“I worked with Paul on an issue that had affected my time management for many years.

“After only one session Paul was able to help me completely resolve this and effectively give me back around 3 hours a week which is allowing me more quality time with my family. To me this is so important in a busy working week, and for this I can not recommend Paul highly enough…

James Ross – Owner of James Ross Healthcare

Professional Success Testimonials

Executive Success – eCommerce Director, LEGO Group

Stephen Honight Lego eCommerce Director

“I believe we unconsciously set limits for ourselves, which are quite often well below our capabilities either today or in the future. Through some fantastic coaching techniques, Paul helped me to resolve internal limitations to create a clearer, more direct pathway to my long term goals - in both my career and as a competitive runner. Progress has been above expectations and feels permanent.

Paul is a true master of his profession. He has deep knowledge of psychology and an incredible understanding of our core operating model, which he can articulate in a simple way to help us all better understand the ways we think and act. A world class teacher.

Stephen Honight, eCommerce Director UK&I at the LEGO Group

Executive Success – Programme Director, Airbus

Frederic Laine Airbus

“I benefited from an Executive Success Program with Paul in 2014. I want here to highlight the step change Paul enabled, opening new opportunities.

“I wanted to increase my performance while coping with chaos in large and complex projects. Clear strengths in my profile such as “work hard” and “be perfect” were in effect hindering me from stepping back. In the frame of my career development I decided to turn it into an opportunity to learn and improve.

“Paul guided me, and eventually increased my ability to focus on success beyond project setbacks and gain work/life balance. I developed as well my capacity to turn difficult situations into win-win situations.

“I definitely recommend working with Paul for anyone willing to increase his efficiency and performance. You’ll also appreciate his coaching style. Thank you Paul.

Frederic Laine – Program & Supply Chain Leader Airbus Americas

Executive Success – Editor UK Publication

Helen R Get Confidence Building

“I did my first TV interview today, shot in portrait & close up shots, which before would have been a major challenge.

“Instead I felt comfortable, confident and told myself I was fantastic! Thanks so much Paul….”

Helen Rossiter – Editor

Professional Success – Miss Universe GB, TV Presenter and Reality TV Winner

Pic Media Success Media Training Gain Clarity of Mind, Build Confidence

“Paul’s coaching enabled me to focus on my goals, make crucial decisions and most importantly relax with a clear focused mind…

“After every session I feel like I’ve just been on holiday – relaxed, enthusiastic and full of a zest for life…

“@PaulxBurden You are incredible! Time to achieve DREAMS!

Amy Willerton – I'm a Celebrity, Signed by Katy Price, The Jump, Miss Universe