Alex Davies, CEO Founder of Wealth Club on Making Better Decisions as an Entrepreneur
Alex Davies founded Wealth Club in 2016 and has grown it into a highly profitable investment platform. Like many successful CEO Founders, Alex had already achieved a great deal, but recognised there was another level of clarity, leadership and decision-making available to him.
ROI Year 1 | NPS Rating | 2025 Turnover | Employees |
|---|---|---|---|
> 10X | 10/10 | £9.6m | 45 |
Alex Davies
CEO Founder, Wealth Club
“Growing my business over the last ten years from zero to a highly profitable company, I reached a point where the business was performing very well, but I knew I wanted to take it much further. I’ve always had the ambition to build something truly significant, but I also recognised there were areas that were holding me back, which is why I got in touch with Paul.
I could see that on some days I was incredibly focused, productive, and clear in my thinking, and I wanted to operate like that more consistently, with fewer periods of uncertainty or feeling stuck. There were also important decisions I had delayed because I lacked clarity on the right direction or how to approach them.
Working with Paul has genuinely changed that.
For me, the change brought on by Paul’s coaching has been transformational. I once described it to him as feeling a bit like being inside a computer game - instead of being caught up in the situation, you can step back, assess everything clearly from a distance, and make better decisions with far more clarity and objectivity.
He helped me better understand what drives me, what was creating friction, and how to think more clearly and objectively. Since working together, I’ve become far more decisive, focused, and consistent in how I operate. Situations that once felt uncomfortable now feel straightforward and manageable.
One of Paul’s biggest strengths is his ability to simplify problems and bring clarity to situations that previously felt complex. He’s an excellent sounding board and has helped me become a better leader, thinker, and operator.
Just as importantly, I enjoy the business far more now.
I would highly recommend Paul.”
Alex Davies
CEO Founder, Wealth Club
In 2025 Wealth Club reported turnover of £9.6m and 45 employees. Prior to founding Wealth Club, Alex was an Executive Director at Hargreaves Lansdown. He rates his work with Paul Burden at PerformWell 10/10 for Net Promoter Score and reported a Year 1 ROI of more than 10X.
About Paul Burden
Paul Burden enables CEO Founders and other exceptional entrepreneurs to achieve their business and lifestyle aspirations. His approach combines business experience, performance psychology and over 30 years of coaching high performers in business and elite sport.
Could better decisions unlock your next level?
Alex had already built a highly successful business. But like many CEO Founders, he knew there was another level of clarity, consistency and enjoyment available to him.
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